10 - 11.05.2027 Grasse, France

Beautyworld Summit Grasse

In May 2027, Messe Frankfurt is launching an international biennial event in Grasse, dedicated to professionals in the perfumery industry, bringing together expertise and innovation.

ADD TO YOUR CALENDAR

Join us on 10 and 11 May 2027

A new international congress developed by the Messe Frankfurt group, Beautyworld Summit Grasse builds on the momentum of the Beautyworld brand, a global benchmark in the world of beauty.

Set in an exceptional region with the town of Grasse at its heart, it will bring together decision-makers, experts and professionals around the transformations reshaping the world of perfume today, in a setting conducive to sharing expertise and dialogue between renowned figures and professionals.

Beautyworld Summit Grasse establishes itself as a platform for reflection, dialogue and encounters devoted to perfume, composition, raw materials, aromas and the innovation dynamics shaping this industry.

On the programme

Conferences and talks

International experts, round tables and discussions focused on major themes: heritage, innovation, sustainability and new trends in creation.

Immersive experiences

Flower fields, distilleries, olfactory composition workshops... The soul of Grasse at the heart of the programme, between heritage and modernity.

Professional networking

Targeted meetings between decision-makers, experts and key players in the global perfumery and beauty industry.

Why Grasse?

The world capital of perfume

Grasse offers a particularly fitting home for an international congress devoted to perfume, composition, raw materials, aromas and the innovation dynamics running through this ecosystem. As the world capital of perfume, the region brings together, in one seamless continuum, the cultivation of perfume plants, the knowledge and mastery of raw materials, processing, composition, training, research and transmission. This concentration of skills, expertise and activity gives the congress a clear foundation and immediate legitimacy among a qualified professional audience.

Find out more

An event rooted in its region

Beautyworld Summit Grasse is part of an ongoing dialogue with those who contribute to the vitality, structure and influence of this ecosystem across the region, among them the Town of Grasse. This connection with the local environment reinforces the anchoring of the summit in a community renowned for the richness of its expertise, the density of its businesses and its unique place in the world of perfume.