10 - 11.05.2027 Grasse, France

Beautyworld Summit Grasse

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In May 2027, Grasse will bring together the fragrance industry to share expertise, inspire innovation, and shape its future.

A New international summit

Developed by the Messe Frankfurt Group, Beautyworld Summit Grasse is part of the Beautyworld brand, a global reference in the beauty industry.

Set in an exceptional region with the city of Grasse at its heart, the summit will bring together decision-makers, experts and industry professionals to explore the transformations reshaping the world of fragrance today, in an environment designed to foster the exchange of expertise and dialogue among leading figures and recognised professionals.

Beautyworld Summit Grasse positions itself as a platform for thought, dialogue and networking dedicated to fragrance, perfumery, raw materials, flavours and the innovation dynamics shaping the industry.

See you in Grasse on May 10–11, 2027

Two days. An international community. Grasse as the meeting point.

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Join an international community of decision-makers and experts

Associate your brand with an international fragrance industry event

Experience Beautyworld Summit Grasse
Much more than a conference programme

Over two days, Beautyworld Summit Grasse will combine high-level content, professional networking and an immersive experience of the region, offering a unique experience at the heart of the fragrance industry.

CONFERENCES & DISCUSSIONS

International experts, keynote presentations, panel discussions and diverse perspectives on the key issues shaping the future of the fragrance industry.

IMMERSIVE EXPERIENCES & CULTURAL JOURNEYS

Exclusive immersive experiences hosted by our Platinum Sponsors, complemented by cultural journeys offering an opportunity to discover Grasse, its heritage and its fragrance ecosystem.

PROFESSIONAL NETWORKING

Exclusive networking opportunities bringing together executives, decision-makers, experts and key players from the global fragrance industry.

Discover what will shape the future of fragrance

Three key themes will guide the discussions at this inaugural edition, exploring heritage, transformation and new perspectives for the industry.

Themes

Explore the key issues shaping the future of the fragrance industry and discover the highlights of this inaugural edition.

Themes

Why Grasse ?

The world capital of fragrance

Grasse provides an exceptional setting for an international congress dedicated to fragrance, perfumery, raw materials, fragrance ingredients and the innovation shaping this ecosystem.

As the world capital of fragrance, the region brings together, within a unique and closely connected ecosystem, a wealth of expertise spanning the cultivation of aromatic plants, raw materials knowledge and expertise, transformation, composition, education, research and the transmission of savoir-faire.

This concentration of skills, expertise and industry activities gives the congress a strong foundation and immediate credibility among a highly qualified professional audience.

An event rooted in its region

Beautyworld Summit Grasse is built on an ongoing dialogue with the local stakeholders who contribute to the vitality, development and international profile of this ecosystem, including the City of Grasse.

This close connection with the local environment further strengthens the Summit’s roots in a region renowned for the richness of its expertise, the density of its fragrance companies and its unique position at the heart of the fragrance industry.

News

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