Beautyworld Summit Grasse
In May 2027, Messe Frankfurt is launching a biannual international event in Grasse dedicated to professionals in the fragrance industry, bringing together expertise and innovation.
Dates : 10 - 11 may 2027
Beautyworld Summit Grasse is a new international congress developed by the Messe Frankfurt group. It capitalises on the dynamic Beautyworld brand, a global landmark in the beauty industry.
In a remarkable region centred on the town of Grasse, it will bring together decision-makers, experts and professionals to discuss the transformations currently reshaping the world of perfume, in a setting favourable to the sharing of expertise and dialogue between leading figures and recognised professionals.
The programme will combine conferences, professional discussions and immersive experiences, with the aim of deepening understanding of the sector, comparing perspectives and placing these exchanges within an environment closely linked to both the heritage and current affairs of the fragrance industry.
Beautyworld Summit Grasse establishes itself as a platform for reflection, dialogue and networking dedicated to perfume, formulation, raw materials, flavours and the innovative trends shaping this industry.
Why Grasse?
An event deeply rooted in its territory
The Beautyworld Summit Grasse engages in dialogue with the key players who contribute to the vitality, structure and influence of this ecosystem in the region, including the City of Grasse. This connection with the local community reinforces the Summit’s roots in a region renowned for the richness of its expertise, the concentration of its businesses and its unique place in the world of perfume.