Three key themes exploring the future of fragrance.
See you in Grasse on May 10–11, 2027
Two days. An international community. Grasse as the meeting point.
Beautyworld Summit Grasse will bring together experts, industry leaders and key figures from across the fragrance sector to share perspectives, exchange expertise and explore new opportunities in response to the transformations shaping the future of fragrance.
Our vision
Preserving excellence. Creating the fragrances of tomorrow.
Designed to complement one another, these three themes will foster a dialogue between tradition and forward thinking, between local heritage and a global perspective.
The programme will be unveiled progressively over the coming weeks.
© Musees de Grasse - Barbiero
A heritage forged over centuries, shaping the fragrance industry of tomorrow.
In Grasse, the birthplace of modern perfumery and a region recognised by UNESCO for its heritage of fragrance-related know-how, heritage provides a living foundation for innovation.
This theme highlights the three pillars that define Grasse’s unique identity: the cultivation of aromatic plants, the knowledge and transformation of natural raw materials, and the art of fragrance composition. Rooted in centuries of excellence, these skills and traditions continue to evolve through research, education, new technologies and collaboration across the industry.
The theme will explore how expertise, knowledge transmission, scientific research and innovation are driving the evolution of the art of perfumery. It will also examine the role of historic fragrance houses, producers, perfumers, researchers and new generations in shaping the fragrance industry of tomorrow.
Preserving and enhancing today’s resources to create the fragrances of tomorrow.
Raw materials lie at the heart of a fragrance’s identity, quality and sustainability. In the face of climate, regulatory, economic and societal challenges, the industry is called upon to evolve its practices and business models.
This theme will explore the key issues surrounding natural resources, responsible sourcing, traceability, raw material processing and sustainable innovation. It will open up a discussion on the foundations of a more resilient and responsible industry, with a stronger focus on preserving, enhancing and securing the long-term future of its resources.
Decoding the trends that will shape the fragrance industry of tomorrow.
The fragrance industry is evolving in response to changing consumer expectations, cultural shifts, technological advances and the emergence of new creative tools.
This theme will take a forward-looking perspective on the trends reshaping the world of fragrance: personalisation, artificial intelligence, new generations, emotions, evolving uses and market dynamics. It will also give the floor to leading perfumers, emerging talents and new fragrance houses already shaping the industry of tomorrow, while exploring how creativity, innovation and evolving societal expectations are redefining the future of fragrance.
